5 Way to make the market research and build good strategies

strategies
Market Research and good Strategies

There are many strategies which can help you gain the suitable market for your product. Many companies try to take decision without doing any market research. But it is a very important thing to research the market to build new strategies for your company.

There are 5 ways to build good strategies for the company:

  1. Marketing Framework

Making a framework is more important than working in the real world. Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. So a company should learn how to position your marketing strategy into a sustainable, ROI-positive revenue engine for their company.

Customers-blog-300x164.jpg

A company needs to know their customer related information those are.

Who are they?

What do they value most?

What inspires them?

What brought them to your company product?

 

  1. Ignoring stereotype:

Marketing suffers from a pretty big problem — That is “cost”. Marketing people should command the same amount attention and respect as any high-value business function. A company just need to structure the programs around the goals that CEOs and CFO care about most — profits and revenue. As the company’s marketing team lead, the ball is in your court to communicate the value of the results that should be generating.

The thing about executives is that they don’t care how much web traffic you’re driving. They care about the sales and new business that resulted from your marketing spends. That’s it. If a company focuses on reporting click data, social media shares, and email open-rates, a company will face trouble inspiring buy-in from the executive team.

download (1)

So, a company should build strategy that positions the marketing initiatives as an ROI generating, critical business function.

I summarized the steps that a meaningful content marketing study should include. I felt that those tips are channel agnostic and can help boost the success of any type of online marketing. Here’s what a company should do to prove marketing program’s ROI (Return on Investment):

  • State the campaign costs.
  • State the revenues that resulted directly from the campaign.
  • Describe the tracking process.
  • State the number of leads and sales generated from the marketing initiative.
  • Use statistically meaningful numbers — small sample sizes generate misleading analyses.
  • Establish a control group to benchmark the success of your campaigns.
  1. Understanding the value of timing:

Marketing success comes from reaching the right Buyers at just the right time in their decision-making process. A company should be in place of a customer, and think about the last time you shopped with your favorite online store. Imagine that you’re shopping for an upcoming vacation. Weeks ahead of schedule, you have plenty of time to make a decision about what you need, but you still see some items that you like. Within 24 hours the product will be in front of your eyes by social media marketing. So it’s very important task to work with the time and also work with the buyers everyday visited areas. That is only possible by online marketing.

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Computer screen is a marketer who is carefully analyzing and responding to your behavior patterns. And it’s not just one marketer. That will build entire enterprise systems around the goal of moving customers through the purchase funnel.

  1. Establish the core marketing goals including online marketing:

Every marketing program needs a carefully defined set of goals including both offline and online marketing. Otherwise, that is basically throwing arrows in the dark. Without clear goals, marketing campaigns have the potential to be dangerous for a business.

If a company is not sure about what you want to achieve with your marketing, you risk wasting time and money — both of which are incredibly scarce resources for the organization. There are some initiatives:

  • What are the types of goals that your business needs to achieve?
  • Need to focus on objectives that translate directly into ROI for your business.
  • Is the business needs paying customers to remain sustainable and grow.
  • A company might set is to boost shares and follows on media.

Goals should be custom-tailored to a business’s revenue objectives. There is no such thing as one-size-fits all approach to determining marketing ROI. A company need to really dig deep to understand what objectives your executive team cares about most, Revenue and sales. Company’s goals can be as straightforward as lead generation, a key framework for moving prospects down the sales pipeline.

Online-Marketing

A company should remember that marketing initiatives will fall into the following core areas: awareness, engagement, decision, and retention. They need to understand which of these four functional areas are most important to the business and why. They have to make sure that online marketing campaigns align with the goal that are most important for the business to achieve right now, in the medium term, and down the road.

 

  1. Understand the key traffic drivers:

Web traffic drivers typically fall into one of two buckets — free and paid.

Free traffic includes visitors who arrive at the website organically through word of mouth referrals, social media publicity, viral videos, and news outlets who might be covering and linking to the company online.

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Paid traffic includes visitors who arrive at the website through a sponsored placement or advertising slot that the company has devoted to testing. These channels include banner advertising, social media advertising, and sponsored placements

A myth in online marketing is that free traffic is inherently better than paid traffic. This perspective is untrue. Both types of marketing require significant investment in terms of time and money. In other words, free traffic isn’t free — you need still to dedicate time and human capital to building an intelligent strategy and executing your operations.

Online .bd domain Registration from BTCL

giant_26042Bangladesh Telecommunication Company Limited (BTCL) is now online. Form the month of February 2016, BTCL is working to make all the registration online. There were many problems doing the registration manually. There are few company who have right to work as a BTCL reseller. So Telecommunication Minister of Bangladesh has given strict recommendation to make all the things online.

From many companies can register their Domain Name through online rather than doing the changes manually. People all over the worlds can register the .bd domain without taking help from other third party company. But you can also take help from the local area companies who can show you the right path how to make a .bd domain registration from BTCL.

It is so simple way to register a domain. We are giving you the rules to register a .bd domain from BTCL through online step by step.

  1. First of all go to BTCL Main Website http://domainreg.btcl.com.bd/ on this page you can find out a option to write your desired domain name and all the way of procedures.
  2. After fulfilling all the criteria you can proceed.
  3. Over the Email which you have given on the Registration form in that Email you will get a reply Email Written “your registration is accepted”. And there you can find out a Code and a password.
  4. Simply go to your mobiles massage option (must be a “Teletalk (A telecommunication Company of Bangladesh)” sim card) , Write “btcl” <space> “the code which you got over Email” then send it to 16222 number.
  5. 1875 BDT will be deducted from your mobile. From Teletalk they will give you a confirmation massage that you have made the payment successfully.

 

(N:B: 1. The information which you have filled up that must be legal and true. And all the fields must be filled up. Otherwise your online .bd domain registration will not be done.

  1. From Teletalk sim card first of all you have recharge the sim card then you can make the payment online)

Try to register your domain name with town’s cheapest price and get the 99.99% service from Domain Bangladesh. Domain Bangladesh is also giving 200 MB hosting free with every .bd domain Name registration.

To know more contact us at: support@domain.com.bd

Visit our website www.domain.com.bd

Japanese economy minister Akira Amari quits over bribery claims

japan-minister

Japan’s Economy Minister Akira Amari has said he is resigning amid corruption allegations.

Amari unexpectedly made the announcement at a press conference in Tokyo on Thursday.

But he again denied personally receiving bribes from a construction company, as had been alleged by a Japanese magazine.

The development will be seen as a significant blow for Prime Minister Shinzo Abe.

Amari, who has been minister of state for economic and fiscal policy since late 2012, has been widely described as one of Abe’s most trusted members of parliament.

As Japan’s lead negotiator for the Trans Pacific Partnership (TPP) agreement, Amari was expected to travel to New Zealand next week to sign the agreement.

He was also regarded as the architect of Abenomics – Abe’s plan to pull the world’s third largest economy out of deflation.

 

US declares 22 Clinton emails ‘top secret’

hillary-clinton_2

The Obama administration confirmed for the first time Friday that Hillary Clinton’s home server contained closely guarded government secrets, censoring 22 emails that contained material requiring one of the highest levels of classification. The revelation comes three days before Clinton competes in the Iowa presidential caucuses.

State Department officials also said the agency’s Diplomatic Security and Intelligence and Research bureaus are investigating if any of the information was classified at the time of transmission, going to the heart of Clinton’s defense of her email practices.

The department published its latest batch of emails from her time as secretary of state Friday evening.

But The Associated Press learned ahead of the release that seven email chains would be withheld in full for containing “top secret” information. The 37 pages include messages a key intelligence official recently said concerned “special access programs” —highly restricted, classified material that could point to confidential sources or clandestine programs like drone strikes.

“The documents are being upgraded at the request of the intelligence community because they contain a category of top secret information,” State Department spokesman John Kirby told the AP, calling the withholding of documents in full “not unusual.” That means they won’t be published online with others being released, even with blacked-out boxes.

Department officials wouldn’t describe the substance of the emails, or say if Clinton sent any herself.

Clinton, the Democratic presidential front-runner, insists she never sent or received information on her personal email account that was classified at the time. No emails released so far were marked classified, but reviewers previously designated more than 1,000 messages at lower classification levels. Friday’s will be the first at top secret level.

 

Why Domain Names Are So Important

domain-name-research

On a basic level, domain names are important because the Internet’s addressing scheme is not very effective without them.

Each computer on the Internet has an Internet protocol (IP) address: a unique string of four numbers separated by periods, such as 165.166.0.2. Since remembering the IP addresses of all of your favorite Web sites would be nearly impossible, a group of computer scientists created the domain name system to assign a unique name to each numeric IP address.

But domain names are much more than just a technical shortcut. A short, memorable domain name can make the difference between creating a successful Web presence and getting lost in cyberspace.

A domain name adds credibility to your small business

Having your own domain name makes your company look professional. If you publish your site through an ISP or a free Web hosting site, you’ll end up with a URL such as http://www.yourisp.com/-yourbusiness. This generic address does not inspire confidence in a customer like a http://www.yourcompany.com domain name does. And since many people don’t yet trust the Internet and e-commerce, you’ll want to do what you can to prove that your small business deserves their money. If you’re not willing to pay the money to register an appropriate domain name, why would consumers think you’d put any effort into creating valuable products or services?

A domain name says you’re forward-thinking

Having your own domain name indicates you’re part of the Digital Revolution, and it implies that you’re up-to-date on emerging technologies. Whether this is true or not, having your own domain name might just put you ahead of your competitors.

A domain name adds mobility to your Internet presence

Owning your own domain name lets you take that name with you if you transfer Web hosts or switch to your own in-house server. If you don’t own your domain name, you’ll have to take a new URL, which will destroy the branding that you built up with your first address.

The right domain name can attract walk-in business

If you decide to register a domain name that matches the concept of your business (instead of your exact business name), you might draw Web surfers in search of that topic. For instance, a hardware store that registered Hammers.com might get visitors looking for hammers on the Internet. Also, although search engine results are hard to predict, Hammers.com could show up more frequently in search results when someone searches for information about hammers.

A domain name builds your brand

More than anything else, a domain name can increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends.

The bottom line is that a good domain name can go a long way toward generating traffic to your Web site and building your reputation. That, in turn, will result in more customers and better sales.

So try to get your own domain name start your business very aggressively. And you can see your sell will be more, which you cannot imagine.

To find your own domain name to start a business we are there any time.

Website: www.domain.com.bd

Email: support@domain.com.bd

 Online Marketing and Its Strategies

 

Online Marketing Key Shows Web Emarketing And Sales
Online Marketing Key Showing Web Emarketing And Sales

Online marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Online marketing activities are search engine optimization (SEO), search engine marketing  (SEM), content marketing, influencer, content automation, campaign marketing, and Ecommerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media.

It also extends to non-Internet channels that provide digital media, such as mobile phones SMS or MMS, callback and on-hold mobile ring tones. The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach. A customer-centric approach can add value to a company by enabling it to differentiate itself from  competitors who do not offer the same experience.
According to the Online Marketing Institute, Online Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

 

 

Online Marketing scheme:

As I stated before the Online marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influence, content automation, campaign marketing, and e-commerce marketing etc. A company is trying to use the entire task to fulfill the requirements of the customers and the buyers. They are trying to improve the position of online marketing. Actually they are giving more time on offline marketing than online marketing. For this reason I was tried to find out the actual benefit of working over online marketing. Or why they should work on online marketing rather than offline marketing. So my work was to show them the main comparison between offline marketing and online marketing. And what would be the position of revenue if they concentrate on online marketing.

 

 

Objectives of the Scheme

  • What would be the revenue after using online marketing as an approach.
  • Improving by applying the fields of online marketing.
  • Benefits of using online marketing scheme.
  • Find out the strength, weakness and opportunity, threats.
  • What benefit can be found by online marketing adjacent with offline marketing.
  • Sales forecasting of online marketing.
  • Show them a good recommendation of working with online marketing.
  • Some individual approach or working path that should be used for online marketing.
  • Make the company more beneficial.
  • Distinguish between the two types of marketing.

 

Strategies and initiatives:

Online marketing is a huge chapter of the enormous world of online. So there are many strategies that are many the companies more comparative. Let’s discuss about those strategies. Online marketing moves at the speed of light. To keep up, we need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why I wrote those criteria— to empower a company with the mental building blocks to stay ahead in as aggressive industry.

In a company there are plenty of guides to marketing. From textbooks to online video tutorials, they are taking their pick. But, I felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice.

 

Marketing Framework:

Making a framework is more important than working in the real world. Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. So a company should learn how to position your marketing strategy into a sustainable, ROI-positive revenue engine for their company.

 

A company needs to know their customer related information those are.

 

  • Who are they?
  • What do they value most?
  • What inspires them?
  • What brought them to your company product?

 

Ignoring stereotype:

 

Marketing suffers from a pretty big problem — cost. Marketing should command the same amount attention and respect as any high-value business function. A company just need to structure the programs around the goals that CEOs and CFO care about most — profits and revenue. As the company’s marketing team lead, the ball is in your court to communicate the value of the results that should be generating.

 

The thing about executives is that they don’t care how much web traffic you’re driving. They care about the sales and new business that resulted from your marketing spends. That’s it. If a company focuses on reporting click data, social media shares, and email open-rates, a company will face trouble inspiring buy-in from the executive team.

 

So, a company should build strategy that positions the marketing initiatives as an ROI generating, critical business function.

 

I summarized the steps that a meaningful content marketing study should include. I felt that those tips are channel agnostic and can help boost the success of any type of online marketing. Here’s what a company should do to prove marketing program’s ROI (Return on Investment):

 

  • State the campaign costs.
  • State the revenues that resulted directly from the campaign.
  • Describe the tracking process.
  • State the number of leads and sales generated from the marketing initiative.
  • Use statistically meaningful numbers — small sample sizes generate misleading analyses.
  • Establish a control group to benchmark the success of your campaigns.

Understanding the value of timing:

Marketing success comes from reaching the right Buyers at just the right time in their decision-making process. A company should be in place of a customer, and think about the last time you shopped with your favorite online store. Imagine that you’re shopping for an upcoming vacation. Weeks ahead of schedule, you have plenty of time to make a decision about what you need, but you still see some items that you like. Within 24 hours the product will be in front of your eyes by social media marketing. So it’s very important task to work with the time and also work with the buyers everyday visited areas. That is only possible by online marketing.

Computer screen is a marketer who is carefully analyzing and responding to your behavior patterns. And it’s not just one marketer. That will build entire enterprise systems around the goal of moving customers through the purchase funnel.

 

 

Establish the core marketing goals including online marketing:

 

Every marketing program needs a carefully defined set of goals including both offline and online marketing. Otherwise, that is basically throwing arrows in the dark. Without clear goals, marketing campaigns have the potential to be dangerous for a business.

If a company is not sure about what you want to achieve with your marketing, you risk wasting time and money — both of which are incredibly scarce resources for the organization. There are some initiatives:

 

  • What are the types of goals that your business needs to achieve?
  • Need to focus on objectives that translate directly into ROI for your business.
  • Is the business needs paying customers to remain sustainable and grow.
  • A company might set is to boost shares and follows on media.

Goals should be custom-tailored to a business’s revenue objectives. There is no such thing as one-size-fits all approach to determining marketing ROI. A company need to really dig deep to understand what objectives your executive team cares about most, revenue and sales. Company’s goals can be as straightforward as lead generation, a key framework for moving prospects down the sales pipeline.

A company should remember that marketing initiatives will fall into the following core areas: awareness, engagement, decision, and retention. They need to understand which of these four functional areas are most important to the business and why. They have to make sure that online marketing campaigns align with the goal that are most important for the business to achieve right now, in the medium term, and down the road.

Analysis of how to improve sale through online marketing Part-1

Online-Marketing

 

First of all we have to know what is online marketing and where we can use the online marketing criteria.

Online Marketing Criteria:

Online marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Online marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach. A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not offer the same experience.

According to the Online Marketing Institute, Online Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

Be Thankful Challenge

A wonderful post

MiddleMe

be-thankful
First of all, my sincere apologies to Matt because I took a long time in completing this post. But I am extremely honoured that the WordPress blogosphere have so many talented writers like himself who will remember a new writer like me. If you are looking for a smart writer who is witty and writes entertaining interesting reads, Matt is the one for you!

The Rules

– Share this image in your blog post
– Write about 5 people in your life you are thankful for
– Write about 5 things in 2015 that you are thankful for
– Spread the love and challenge 5 other blogs to take part 

5 (*group of) People I am Thankful for
Although I have given career advises in MiddleMe, I do have many people that I am super thankful for in my life. Without the constant encouragement and guidance, I may be…

View original post 1,073 more words

God is a good player

 

Natural rainbow over the sea, St. Ives, Cornwall.

God is a good player. or he is examining us all. When a father came to know that my son will be dead by tomorrow. What would be the answer to that father to console him? what should we say? Should we say “don’t be upset uncle your son will be an angel?” isn’t it a poor consolation to that father? I am writing this post because today or tomorrow one of my beloved friends will die. He is now at APOLLO HOSPITAL, BANGLADESH. He is struggling for his last breath.  He has a very serious disease in his body. For the operation he needed 104 bags of bloods but in vain. That was a rear case in the APOLLO HOSPITAL’s history as well as Bangladesh. Though the operation was successful but his physical condition went wrong for last two days. Now the doctors stated that his percentage of living is only 5 percent yesterday. We also went to donate blood. But the doctors refused to take our blood, because my friend’s chance of living is only 5 percent. A sentence, only a sentence made me cry yesterday, the father of my friend said to us with tears at his eyes “My bad luck, he is my only son” I didn’t find any words to console him. I think there is a time when god tries to show us “what he can do”. I think that was the time god was telling “you people are not bowing me or obeying me? You have to obey me, I will make you bow” . And for that father that was the time to bow to the god. We should obey the rules of our god. Please everybody pray for my friend. That if he lives then make him more better. And if he dies then may god bless him in heaven.