Into The 46th Year of Independence

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The nation celebrates the 45th Independence and National Day today to pay tributes to the martyrs and valiant sons of the land who laid down their lives for the country’s independence.

On this day in 1971, Bangabandhu Sheikh Mujibur Rahman declared independence of Bangladesh through EPR wireless at 00-30 hours on March 26 (the night following March 25) from his Dhanmondi-32 house. The great leader also called upon the people to build a united resistance against the occupation forces.

The military junta, in a bid to stop the legitimate movement of the Bangalees, arrested him on that night following his declaration of independence. They then took him to the then West Pakistan and kept him in a prison for the entire nine-month period of the Liberation War.

Earlier on the Black Night of March 25, the Pakistani forces had brutally cracked down on the unarmed people of the then East Pakistan.

But the valiant people of Bangladesh took up arms and fought for independence under the leadership of Bangabandhu.

The long-cherished victory was finally achieved on December 16 after a nine-month struggle at the cost of blood of some three million people and untold sufferings of millions more.

A 31-gunshot salute at dawn will mark the beginning of the day’s celebrations today. The national flag will be hoisted atop government buildings. Major buildings will be illuminated for a festive look.

The day is a public holiday.

President Abdul Hamid and Prime Minister Sheikh Hasina will place wreaths at the National Memorial at Savar early in the morning as a mark of profound respect to the memories of the martyrs.

Leaders of different political parties, socio-political organisations, freedom fighters and people from all walks of life will also place wreaths at the memorial.

The state-owned Bangladesh Betar and Bangladesh Television as well as private television and radio stations will air special programmes. National dailies will bring out special supplements highlighting the significance of the day.

Special meals will be served at hospitals, prisons, orphanages and other public institutions.

Some navy ships will be on display open to the public at Sadarghat in Dhaka, Narayanganj, Chittagong, Khulna, Mongla port and Barisal from 2:00pm till sunset.

Different political parties as well as socio-cultural and professional organisations have drawn elaborate programmes to observe the day in a befitting manner.

The programmes include hoisting the national flag, placing wreaths at the National Memorial, offering special prayers, holding seminars, discussions and cultural functions.

Liberation War Museum and Abhijatri will organise a 36-km march from the Central Shaheed Minar to National Memorial at Savar from 6:00am today, as a show of love and respect for the martyrs.

On the eve of the Independence Day, President M Abdul Hamid and Prime Minister Sheikh Hasina issued separate messages yesterday.

The president in his message urged all to make united efforts to accelerate the overall development and democratic advancement of the country.

“Nevertheless, we have to go a long way for achieving the desired goals of independence. I believe that sincere and concerted efforts from all strata irrespective of party affiliation are imperative to reach the goals,” he added.

In her message, Prime Minister Sheikh Hasina said,“I hope that all the citizens of our country would engage themselves with utmost sincerity, honesty and dedication to build Bangladesh as a peaceful, non-communal, developed and prosperous country and help place it at a prestigious position in the community of nations.”

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Merkel suffers polls drubbing

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Chancellor Angela Merkel’s party suffered a major setback in key state polls Sunday over the German leader’s liberal refugee policy, while the right-wing populist AfD scooped up support from angry voters.

Merkel’s Christian Democratic Union (CDU) lost in two out of three states in regional elections, scoring a historic low in its stronghold Baden-Wuerttemberg where it came in after the Greens, according to estimates published by public broadcasters ARD and ZDF shortly after voting closed at 1700 GMT.

The populist Alternative for Germany (AfD), which had caused a storm by suggesting police may have to shoot at migrants to stop them entering the country, recorded double-digit support in the first elections they have stood for in all three regions.

AfD is projected to garner as much as 21.8 percent of the vote in the eastern state of Saxony-Anhalt — making it the second biggest political force there after the CDU.

The elections, which also included polls in the southwestern region of Rhineland-Palatinate, are the biggest since Germany registered a record influx of refugees, and are largely regarded as a referendum on Merkel’s decision to open the country’s doors to people fleeing war.

With 1.1 million asylum seekers arriving in 2015 alone, Merkel’s policy has polarised the country.

Despite facing intense pressure to change course and shut Germany’s doors, Merkel has resolutely refused to impose a cap on arrivals, insisting instead on common European action that includes distributing refugees among the EU’s 28 member states.

She reiterated her point on Thursday, insisting that imposing a limit on refugee numbers was merely a “short-term pseudo-solution”, and that the only measure that would sustainably bring numbers down was a “concerted European approach”.

Understanding the key traffic drivers

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Web traffic drivers typically fall into one of two buckets — free and paid. we will talk about free Traffic Drivers Today.

Free traffic includes visitors who arrive at the website organically through word of mouth referrals, social media publicity, viral videos, and news outlets who might be covering and linking to the company online.

Paid traffic includes visitors who arrive at the website through a sponsored placement or advertising slot that the company has devoted to testing. These channels include banner advertising, social media advertising, and sponsored placements

A myth in online marketing is that free traffic is inherently better than paid traffic. This perspective is untrue. Both types of marketing require significant investment in terms of time and money. In other words, free traffic isn’t free — you need still to dedicate time and human capital to building an intelligent strategy and executing your operations.

 

There are some traffic drivers those can help the company in the terms of online marketing.

Public Relations:

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Build relationship with journalists to gain visibility in media channels. Connect with top blogs in your industry to contribute content and thought leadership on behalf of a company.

Search Engine Optimization: 

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Develop a strategy to improve a company’s website’s visibility in search engines. When prospective customers or buyers are searching for information online, the company should be the first-res-ponder to these questions.

Social Media:

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Develop a presence on social networks including Facebook, Twitter, Pinterest, LinkedIn, and Quora. Focus on the networks that best position a company to reach target audiences.

Blogging:

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By sharing thought leadership and expertise in a company will make the company more competitive. The company blog can help to become a trusted resource for the customers and buyers and prospects.

Video Marketing:

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Create engaging videos to help explain the products and to tell the story behind a company as a brand. Branded videos can also yield entertainment value.

 

Content Syndication:

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Don’t have an audience for the video or blog the content that the company is producing? They should house it on the blog, and should distribute it through a website, publication, or video channel with a larger audience base. A proportion of these viewers or readers that a company  reaches will find their way back to the website.

Email Lists:

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Bringing visitors to a company’s website just once wouldn’t be enough. We need to keep them coming back. An email list can help accomplish this goal. For instance, every time the company publishes a blog post, we can send a notification to the readers.

Those were the most important ideas a company should use in the long run to have good sales of the product. Now I will show what would be the benefit and the comparison between using online and offline marketing to have a good ROI those ideas should be used for every company.

5 Way to make the market research and build good strategies

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Market Research and good Strategies

There are many strategies which can help you gain the suitable market for your product. Many companies try to take decision without doing any market research. But it is a very important thing to research the market to build new strategies for your company.

There are 5 ways to build good strategies for the company:

  1. Marketing Framework

Making a framework is more important than working in the real world. Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. So a company should learn how to position your marketing strategy into a sustainable, ROI-positive revenue engine for their company.

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A company needs to know their customer related information those are.

Who are they?

What do they value most?

What inspires them?

What brought them to your company product?

 

  1. Ignoring stereotype:

Marketing suffers from a pretty big problem — That is “cost”. Marketing people should command the same amount attention and respect as any high-value business function. A company just need to structure the programs around the goals that CEOs and CFO care about most — profits and revenue. As the company’s marketing team lead, the ball is in your court to communicate the value of the results that should be generating.

The thing about executives is that they don’t care how much web traffic you’re driving. They care about the sales and new business that resulted from your marketing spends. That’s it. If a company focuses on reporting click data, social media shares, and email open-rates, a company will face trouble inspiring buy-in from the executive team.

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So, a company should build strategy that positions the marketing initiatives as an ROI generating, critical business function.

I summarized the steps that a meaningful content marketing study should include. I felt that those tips are channel agnostic and can help boost the success of any type of online marketing. Here’s what a company should do to prove marketing program’s ROI (Return on Investment):

  • State the campaign costs.
  • State the revenues that resulted directly from the campaign.
  • Describe the tracking process.
  • State the number of leads and sales generated from the marketing initiative.
  • Use statistically meaningful numbers — small sample sizes generate misleading analyses.
  • Establish a control group to benchmark the success of your campaigns.
  1. Understanding the value of timing:

Marketing success comes from reaching the right Buyers at just the right time in their decision-making process. A company should be in place of a customer, and think about the last time you shopped with your favorite online store. Imagine that you’re shopping for an upcoming vacation. Weeks ahead of schedule, you have plenty of time to make a decision about what you need, but you still see some items that you like. Within 24 hours the product will be in front of your eyes by social media marketing. So it’s very important task to work with the time and also work with the buyers everyday visited areas. That is only possible by online marketing.

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Computer screen is a marketer who is carefully analyzing and responding to your behavior patterns. And it’s not just one marketer. That will build entire enterprise systems around the goal of moving customers through the purchase funnel.

  1. Establish the core marketing goals including online marketing:

Every marketing program needs a carefully defined set of goals including both offline and online marketing. Otherwise, that is basically throwing arrows in the dark. Without clear goals, marketing campaigns have the potential to be dangerous for a business.

If a company is not sure about what you want to achieve with your marketing, you risk wasting time and money — both of which are incredibly scarce resources for the organization. There are some initiatives:

  • What are the types of goals that your business needs to achieve?
  • Need to focus on objectives that translate directly into ROI for your business.
  • Is the business needs paying customers to remain sustainable and grow.
  • A company might set is to boost shares and follows on media.

Goals should be custom-tailored to a business’s revenue objectives. There is no such thing as one-size-fits all approach to determining marketing ROI. A company need to really dig deep to understand what objectives your executive team cares about most, Revenue and sales. Company’s goals can be as straightforward as lead generation, a key framework for moving prospects down the sales pipeline.

Online-Marketing

A company should remember that marketing initiatives will fall into the following core areas: awareness, engagement, decision, and retention. They need to understand which of these four functional areas are most important to the business and why. They have to make sure that online marketing campaigns align with the goal that are most important for the business to achieve right now, in the medium term, and down the road.

 

  1. Understand the key traffic drivers:

Web traffic drivers typically fall into one of two buckets — free and paid.

Free traffic includes visitors who arrive at the website organically through word of mouth referrals, social media publicity, viral videos, and news outlets who might be covering and linking to the company online.

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Paid traffic includes visitors who arrive at the website through a sponsored placement or advertising slot that the company has devoted to testing. These channels include banner advertising, social media advertising, and sponsored placements

A myth in online marketing is that free traffic is inherently better than paid traffic. This perspective is untrue. Both types of marketing require significant investment in terms of time and money. In other words, free traffic isn’t free — you need still to dedicate time and human capital to building an intelligent strategy and executing your operations.

Online .bd domain Registration from BTCL

giant_26042Bangladesh Telecommunication Company Limited (BTCL) is now online. Form the month of February 2016, BTCL is working to make all the registration online. There were many problems doing the registration manually. There are few company who have right to work as a BTCL reseller. So Telecommunication Minister of Bangladesh has given strict recommendation to make all the things online.

From many companies can register their Domain Name through online rather than doing the changes manually. People all over the worlds can register the .bd domain without taking help from other third party company. But you can also take help from the local area companies who can show you the right path how to make a .bd domain registration from BTCL.

It is so simple way to register a domain. We are giving you the rules to register a .bd domain from BTCL through online step by step.

  1. First of all go to BTCL Main Website http://domainreg.btcl.com.bd/ on this page you can find out a option to write your desired domain name and all the way of procedures.
  2. After fulfilling all the criteria you can proceed.
  3. Over the Email which you have given on the Registration form in that Email you will get a reply Email Written “your registration is accepted”. And there you can find out a Code and a password.
  4. Simply go to your mobiles massage option (must be a “Teletalk (A telecommunication Company of Bangladesh)” sim card) , Write “btcl” <space> “the code which you got over Email” then send it to 16222 number.
  5. 1875 BDT will be deducted from your mobile. From Teletalk they will give you a confirmation massage that you have made the payment successfully.

 

(N:B: 1. The information which you have filled up that must be legal and true. And all the fields must be filled up. Otherwise your online .bd domain registration will not be done.

  1. From Teletalk sim card first of all you have recharge the sim card then you can make the payment online)

Try to register your domain name with town’s cheapest price and get the 99.99% service from Domain Bangladesh. Domain Bangladesh is also giving 200 MB hosting free with every .bd domain Name registration.

To know more contact us at: support@domain.com.bd

Visit our website www.domain.com.bd

Japanese economy minister Akira Amari quits over bribery claims

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Japan’s Economy Minister Akira Amari has said he is resigning amid corruption allegations.

Amari unexpectedly made the announcement at a press conference in Tokyo on Thursday.

But he again denied personally receiving bribes from a construction company, as had been alleged by a Japanese magazine.

The development will be seen as a significant blow for Prime Minister Shinzo Abe.

Amari, who has been minister of state for economic and fiscal policy since late 2012, has been widely described as one of Abe’s most trusted members of parliament.

As Japan’s lead negotiator for the Trans Pacific Partnership (TPP) agreement, Amari was expected to travel to New Zealand next week to sign the agreement.

He was also regarded as the architect of Abenomics – Abe’s plan to pull the world’s third largest economy out of deflation.